I have been just reading an article in the Australian IT by Simon Canning about IPTV. In a nice piece guerilla marketing Viocorps CEO Ian Gardiner has jumped on the P2P bandwagon to promote their deals with Joost.
Many media production companies are now planning how to deliver their content via IPTV or through 3G networks. […]
Dynamic Logic awarded Kraft had four of the most effective US brand campaigns, with creative and media for Oreo and Kraft Singles scoring high marks in both awareness and persuasiveness.
It seems that Australia lags behind in creating highly effective campaign such as these. I’m not a huge fan of these campaigns but they must have […]
The OECD (Organisation for Economic Co-operation and Development) Communications Outlook 2007 report found that
Australia’s broadband was among the world’s most expensive and among the slowest. Surprise, surprise we could have told them that. If the Commonwealth Government would butt out of ICT business development we could have one of the best data networks in […]
In a report from Nielsen//NetRatings on Active Internet users Australia was the one of the top 10 to decline. I have to admit my home use has declined lately only becuase it is too cold in the home office.
So where did those users go? Who where they? What was the average age, gender, income etc? This […]
Many years ago I had some involvement with MMV. Back then it was run by the Kennett Government and headed by Alan Stockdale. Poor’ol Mr. Stockdale was out of his depth to begin with got his head around emerging technology.
MMV at the time supporting education, research and innovation in the Multimedia industry in Australia. Apart […]