I have been just reading an article in the Australian IT by Simon Canning about IPTV. In a nice piece guerilla marketing Viocorps CEO Ian Gardiner has jumped on the P2P bandwagon to promote their deals with Joost.
Many media production companies are now planning how to deliver their content via IPTV or through 3G networks. But the delivery mechanism isn’t quite there. Oh don’t forget Adam’s Platform which was the most amazing compression system never to exist!
I signed on as a Joost beta tester at the start of the year. Sadly I have Telstra Cable connection, which has data delivery consistency of sucking a McDonalds Thick Shake through a straw with holes in it.
Joost promotes itself as the ultimate video on demand aligned with all the interactivity of the internet. Sure – in principle (and if you are outside of Australia). Some new players in this field will soon be blowing their trumpets as they arrive.
Ok so the technology is coming along but the big issue – retail uptake. Anyone familiar with IT marketing will be well aware of the Chasm in the marketing uptake curve. At this stage only the very early initiators are trialing systems such as Boost.
There has always been huge timeframes between idea and commercial reality. The idea of videos online started with expensive streaming software in the mid-late 90’s. So 10 years later YouTube has commercial success. It will be another 5-10 years before we see SDTV streaming via our computers to our lounge room plasmas screens.
So what happen before that time? Maybe some cultural conditioning by bringing the Internet to our TVs? Companies such as TEAC have made great inroads into their digital set top boxes with integrated internet connectivity. Add in some IP hyper channels to stream MPEG4s.
I’ve been watching with great interest for 14 years I can barely imagine what will happen in the next 14!
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