Many naturally assume the growth in online video consumption is driven by teens and twenty-somethings watching amateur content. According to a survey conducted by Advertising.com and InsightExpress, they’re wrong. Rather, streaming video fans are by and large over-35 news junkies who tolerate in-stream ads in short bursts.
Read the full article at Clickz
I was just reading about an attempt by BigPond TV to hand out leaflets. A street team were seen handing out the junk at Bondi Junction - why? As the writer pointed out by all you can eat buffets. On the streets of melbourne we are more use to be harassed by the Australian Diamond […]
Telstra, National Australia Bank and Visa have joined forces to test out “near field communications” (yet to be branded) a technology which allows users to pay for goods by placing their mobile phone on a reader.
The trial will take place in Melbourne at the start of 2008, with around 250 users who are customers of […]
Saatchi & Saatchi NZ came up with this clever idea for promoting the TV show “Ugly Betty”. Placed in shopping centres where visual polution is becoming a problem with cut through this stands out. I would like to bag some damn ugly metros and out-of-home posters at the moment. Click the image to see a […]
A lot of Australian are not really surprised by some Americans who have very little knowledge of the outside world. Chaser’s War on Everything (sample video) have proven this numerous time especially when they convinced yanks on the street that most European landmarks were actually in Australia.
Then comes along poor Miss South Carolina to prove […]
Now this is an idea for Wrigley’s new gum that has come out of the creative heads of “three minds”
Wrigley’s new product called 5, and it has launched online with a site that some are calling “Minority Report” style.
Their goal is to introduce a new gum, 5, and to make people feel it through a […]
The number of Do-It-Yourself videos are quickly expanding. Here is an opportunity for a retailer or a FMCG to jump on board and produce how-to clips using their products. From the Cherry Co-Op offer recipes to Black and Decker.
I was thinking about this morning before seeing an article on a Google blog. I thinking that […]
I thought my phone phone bills were bad at 5-6pages. This takes it to another level.
http://www.youtube.com/watch?v=UdULhkh6yeA
Before Google introduced ads on YouTube, VideoEgg had combined video advertisements and user generated content. It looks like Google has borrowed the idea. I still think the ads are disruptive from the user’s single minded mission. I think is just the beginning… wait until it real interactive TV in the future.
Google developed a way to turn YouTube into a cash cow. They believe that YouTube is attractive option for online video advertising and keep its audience loyal at the same time. I don’t see how this will work, but anyway…
Google announced this week that after months of testing various models, it was ready to introduce […]