Movie makers have been cashing in on the Penguins for a while now. Now the humble penguin is worth US$700M!!!
Disney has acquired the kid-focused virtual world of Club Penguin in a deal totaling $700 million.
12 million 6-14 year old users (including my eldest kids) fall right within Disney’s target demographic. The game launched in October 2005 and has 700,000 paid subscribers. There will be no immediate changes to the site, and the founders will join Disney.
Interesting move considering Disney recently launched a MySpace-type site for preteens called Disney XD.
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