Off the back of a conversation yesterday this article arrived in my inbox today. I have noticed that some online marketer believe that is they saturate online real estate that they will get a greater response. Imagine do that with a TV media strategy? The backlash which would lead to consumer dislike of a brand.
Again, as I’ve been saying for years online ads need to be strategicaly placed, timed and supported. For larger brands the fresh creative from TVC, DM or DR should be extended into the online space.
This article is worth a read by any marketer looking to promote their wares online
Marketers Get Creative to Stave Off Ad Fatigue
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