The Television-Internet connection is happening!

An interesting story came in today written by Bill Tanner general manager of Hitwise. He points out like me that we have a close relationship with what we watch on TV to our general web browsing activities. Thanks to Bills’ article for the stats. As Bill points to a study conducted by the Solutions Research Group, that states that roughly 37% of the

U.S. population over the age of 12 use their computers while watching television at home. This is a huge change and is now creeping into the radio space.

With the U.S. population exceeding 300 million (approx 20% are under 14) that creates a potential connection with of about 60 million for a computer-television group. While they don’t know what these online television viewers are doing while watching TV, Internet usage data tells indicates to great opportunities for television programs to create interactive content. I’m still waiting to push my Green button to order my Pizza when I see an ad! Television sites receive roughly the same number of visits as sites in the travel category, almost twice the visits in the health/medical category. So what television websites are we going to? This week, Hitwise released the top 10 TV show sites to coincide with many season premieres.

Network Website Market Share

NBC Deal or No Deal 15.46%
ABC Dancing With The Stars 11.23%
NBC Heroes 9.71%
ABC Grey’s Anatomy 3.51%
FOX America’s Most Wanted 2.70%
NBC The Office 2.26%
ABC The Bachelor 2.25%
ABC Lost 2.07%
NBC Bionic Woman 1.82%
The CW Gossip Girl 1.76%

Source: Hitwise. Among the six major TV networks for the week ending Sept. 29, 2007 from a sample of 10 million U.S. Internet users.

The most visited television show website, with 15.46% of visits to a category of 120 sites was the NBC show Deal or No Deal — “lure of winning $10,000 online in the “Lucky Case Game,” which viewers at home can play during the live show.

Read Bill’s article for more insight into this growing opportunity for marketers.

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