In Australia we have been watch larger media agencies start to eat up smaller hot shops - almost like pacman! And Pacman is starting to look a bit on the heavy side.
The same thing seems to have happened globally now forming some very hot digital shops. Most of these shop still work purely in the digital realm.
But I dare say that these shops will lead into a new advertising age with true integrated campaign developments.
Let’s watch what happens over the next year.
Check out this article on AdAge:
http://adage.com/digital/article?article_id=121406
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