Digital Point of View

A new form of in-store marketing lets advertisers place their messages right between shoppers’ hands, on shopping cart handles that have been modified by Modstream.
Messages are wirelessly streamed to a small screen in a hard plastic case that replaces the standard shopping cart handle. Advertisers and retailers log on to modstream.com to enter their messages, […]

By STUART ELLIOTT | November 16, 2007
WHY are fewer viewers watching the new fall television series? Perhaps because they are too busy watching video online.
As broadband service becomes more available at home, the growing prevalence of video programming on the Internet is catching the attention of consumers — not to mention marketers and media companies.
“Video […]