Has the internet claimed another victim? Today it was announced that The Bulletin had been retired. Too expensive to run and a circulation of under 60,000 and declining. The normal readers had turned to instant information freely available on the internet.
Media analyst Peter Cox said the magazine had been a favourite of the late media […]
A friend years ago had similar idea before the days of YouTube. To make it work the shows can not be to heavily branded. Otherwise it stinks of one big long ad (yeah I know it is). But if the show is entertaining and product is clearly placed you can develop a winning formula.
Jun Group Productions producing CoverGirl online […]
Snippets on the topic of Subject lines. A MS Word out look deleted my list of reference links and sources.
SPAM and Subject Lines
Do you use the word FREE in your subject lines? Well, although the word FREE attracts the attention of many readers, it also attracts the attention of most spam filters!
Here are other pitfalls […]
Brian Morrissey has written an article “Aim High: Ad Targeting Moves to the Next Level” on what can be achieved with the use of targeted campaigns. With online ad costs a fraction of print how can agencies and their client make the best of the online platform.
I have been an advocate for targeted online media […]
Isn’t it strange that the word integration is being used without understanding it’s true meaning. I must admit that my view has evolved over the past year. Integration is not just about adding on a digital department or hiring a shit hot flash coder.
The fact is creatives (Copywriters, CDs and ADs) should be able to […]