A friend years ago had similar idea before the days of YouTube. To make it work the shows can not be to heavily branded. Otherwise it stinks of one big long ad (yeah I know it is). But if the show is entertaining and product is clearly placed you can develop a winning formula.
Jun Group Productions producing CoverGirl online show. Available on CoverGirl.com the show will divulge the secret of the hottest looks (flawless skin?) while lavishing audiences in the glamour of NYC.
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