Has the internet claimed another victim? Today it was announced that The Bulletin had been retired. Too expensive to run and a circulation of under 60,000 and declining. The normal readers had turned to instant information freely available on the internet.
Media analyst Peter Cox said the magazine had been a favourite of the late media mogul Kerry Packer and upon his death, there had been no need to keep it open.
Media buyer Harold Mitchell said it was a sad day and The Bulletin had been an example of wonderful journalism.
“It (the magazine) has been losing money for many years but as part of the big publishing empire they previously found a way to continue,” he said.
“The onset of the digital age and the internet has meant The Bulletin was less relevant as readers can now get the information they want much more quickly and in a precise way.
So will other low circulation publications go the same way? 2008 I’m sure will see realigning of readership loyalties. Even if it is at the sacrifice of quality journalism.
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