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After chatting to a few contacts in Asia and the US it seems that internet users are becoming brand loyal. As the competition has heated up travel sites are now using offline marketing to push their brands. The end result is that internet users are now walking to the computer with a magazine ad or […]
There has been a huge increase in the number of digital OOH in the past 6 months. Demand and a decrease in the cost of the equipment is now allow for rapid growth. It will be interesting to see how creatives make the most of this new medium.
I’ve spoken to a number of mobile marketers from […]
While researching for a client today I’ve notice a decline in the number of Travel search terms. I’m maybe too literal with the search terms but a gradual decline has occurred over the past 4 years. But does that mean that we are now smarter on how we search looking for my exact requirements?
The other […]
Google has been trying to convince FMCG marketers once that online media is just as - and possibly more - effective than traditional television advertising. Google just released the findings of a study comparing online video with traditional TV commercials. Although the articles that are poping up online state there is no real difference between […]