Google has been trying to convince FMCG marketers once that online media is just as - and possibly more - effective than traditional television advertising. Google just released the findings of a study comparing online video with traditional TV commercials. Although the articles that are poping up online state there is no real difference between online and TV broacasting you can read between the lines.
Online video ads need to be shorter and placed on sites accoring to target audience profiles. I’m not sure the “BIG LOUD MUST ALL STOCK” ads would work online. We have seen the sucess of pre release of TVC ads online in the past. Honda’s Accord and Carlton Draft’s “Big” campaigns are some of the most successful.
From a social point of view - we get online to avoid TV ads, do we really want them pushed at us online?
They have a place and that is on YouTube, IPTV networks and on brand pages. Otherwise you are just going to piss everyone off.
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