While researching for a client today I’ve notice a decline in the number of Travel search terms. I’m maybe too literal with the search terms but a gradual decline has occurred over the past 4 years. But does that mean that we are now smarter on how we search looking for my exact requirements?
The other thought is the success of some of the big name travel brands. Virgin, webjet, zuji are now valuable pieces of online realestate. But when I started to look at theses I also noticed that there have be declines. I’d be interested in hearing from anyone who is from the segment.
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