There has been a huge increase in the number of digital OOH in the past 6 months. Demand and a decrease in the cost of the equipment is now allow for rapid growth. It will be interesting to see how creatives make the most of this new medium.
I’ve spoken to a number of mobile marketers from around the world in the past few weeks. It seems that digital OOH and mobile media make ideal bedfellows. Both can compliment each other to engage the target audience. Is it more likely to make people part with their money? I’m sure we will see the stats before too long.
And according to PriceWaterhouseCoopers, the out-of-home advertising segment is growing at a faster clip than any other category apart from online. CNNMoney.com/Fortune
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