After chatting to a few contacts in Asia and the US it seems that internet users are becoming brand loyal. As the competition has heated up travel sites are now using offline marketing to push their brands. The end result is that internet users are now walking to the computer with a magazine ad or DM in hand and visiting a website.
Travel lifestyle shows have also minimised the need to research a destination. It seems that SEM for Travel will continue to decrease in coming years.
So what about other channels such as banks, automotive and FCMG?
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