From VerticalResponse
In a recent bulletin from VR they have showcased how United asked their subscribers to add the email address to their contacts. When the subscriber recieved an email they were asked to add United’s From Address to their address books. This works becuase subscriber will get your email in their inboxes and avoiding the […]
Many mum’s especially those stuck at home are turning to the Internet. Surfer Mum’s will use the Internet to research shopping, recipes, parenting help and advice and even to help homework. Here are a few articles :
P&G Relies on Power of Mommy Bloggers
Giant Calls Them the ‘New Influencers’; Will Recruit Up to 15 to Headquarters
BATAVIA, […]
Something I tend to bang-on about is making sure digital marketing such as eDM integrate with traditional media. Doug Marshall, senior manager of service solutions and operations, Responsy has written an article that covers off some very relevant points.
Even though internet display advertising has slowed in the first quarter of 2008, sales rose 8.5 percent to an estimated $2.9 billion in the first three months of 2008, according to research firm TNS Media Intelligence. Despite the slowing growth, Web ad sales are holding their own against the overall ad market expenditures and other […]