Even though internet display advertising has slowed in the first quarter of 2008, sales rose 8.5 percent to an estimated $2.9 billion in the first three months of 2008, according to research firm TNS Media Intelligence. Despite the slowing growth, Web ad sales are holding their own against the overall ad market expenditures and other traditional media. And Interpublic’s Magna Global forecasts that emerging media platforms - including search, social media, online video, gaming, interactive TV, and digital out-of-home will grow 31.1% in 2009.
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