Digital Point of View

Many mum’s especially those stuck at home are turning to the Internet. Surfer Mum’s will use the Internet to research shopping, recipes, parenting help and advice and even to help homework. Here are a few articles :

P&G Relies on Power of Mommy Bloggers

Giant Calls Them the ‘New Influencers’; Will Recruit Up to 15 to Headquarters

BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co.’s Pampers is bringing as many as 15 top “mommy bloggers” to the company’s Cincinnati headquarters later this month in what appears to be the company’s biggest effort yet to reach online influencers.

Pasted from <http://adage.com/digital/article?article_id=129580&search_phrase=social+network+marketing>

You Want To Target Mom? Email Her

Interview with Kevin Burke, Lucid Marketing

This is part of a series of occasional CustomerThink interviews with industry leaders and experts in all facets of customer management.

Kevin Burke founded Lucid Marketing to build relationships between brands and customers. About a year ago, the company started focusing on mothers, figuring Mom was key to the household budget. That focus has turned up some interesting nuggets. Gwynne Young, managing editor of CRMGuru.com, spoke with Burke, to find out what makes moms different—and how marketers can benefit from that knowledge.

The following interview was edited for length and clarity.

Pasted from <http://www.customerthink.com/interview/to_target_mom_email_her>

The Mother Load: Understanding Mom With Search Engine

By Stuart Larkins

More than ever before, search is a key part of marketers’ integrated marketing strategies. And research is helping marketers understand how different demographic and psychographic groups rely on search engines.

Search is a self targeted channel, and enables consumers to raise their hand and ask for information. This has made search a very efficient direct response and branding channel. But some marketers have found it difficult to integrate search into a more traditional branding program built on demographics or other targeting, where messages are typically pushed to the consumer.

But what marketer would stand for the idea of excluding such an efficient channel from their branding strategy? And how can marketers effectively integrate a pull marketing channel like search into a more traditional branding program?

Pasted from <http://chiefmarketer.com/cm_report/search_moms_0122/>

Online social networking reaches mothers at home with their kids

Simon Canning | July 07, 2008

WEBSITES and advertisers targeting the parent market are embracing the latest online trend of social networking to further expand their reach.

Last week, one of the leading sites, Kidspot.com.au, had a soft launch of extensions to its site that aim to turn it into a social networking forum for mothers.

Children’s product giant Huggies has also invested heavily in its own social networking and information portal, the Huggies Club.

That site has 160,000 members and Huggies has teamed with computer and printer company HP in an industry first to use HP’s Snapfish photo technology so mothers can print photos, with revenue to be shared between HP and Huggies.

And just weeks ago, social networking site MySpace released research results that revealed more than 73,000 of its Australian users defined themselves as mothers and that marketers were beginning to home in on them as a distinct market.

Pasted from <http://www.theaustralian.news.com.au/story/0,,23977935-643,00.html?from=public_rss>

Surfer Moms

JUNE 15, 2006

When moms stay at home, they often jump on the Internet.

In fact, moms online are a large and influential group.

Nevertheless, according to the new eMarketer report, Moms Online: Parenting with Web 2.0, at the end of 2005 there were an estimated 32 million mothers online in the US, accounting for more than 18% of the total Internet population.

Pasted from <http://www.emarketer.com/Article.aspx?id=1004018>

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