Digital Media, Expert,

From Couch to Desk Potato

Posted August 13th @ 10:40 pm by Brett

Something for the Olympic banter - Sport is becoming more and more popular online. Not only are we wanting to buy the latest Yoga mat, we want to watch sport online. So why is this trend appearing? Is our hunger to cram as much information in to our heads as possible keeping us up late. Are you being out done in sport trivia around the water cooler?

Then are you one of these freaks who would rather eat their dinner, ignore the kids, family, life in general just to surf the internet? Would you rather sit around rather than be active - hang on isn’t that because you are socially inept? No? Oh I know, you may have been making up sports injuries that you have found online, while researching if that lump is cancer, or is that cough a sign of Kartagener Syndrome (go on Google it, I know you want to). But we have seen this problem with TV for years. Throw in good’ol Foxtel and deep fried potato products and we wonder why we are fat? Yeah I guess we can Google fat loss and find a solution. So what is driving us online to check out sport? Do we really want to ignore our health and families that much?

Anyway, because many of us are reading the latest news online we automatically draw to popular topics. So will the trend in sport and fitness will continue to increase with the decrease in magazine readership? I would suggest yes.The amount of TV, Sam Newman and the footy show on TV is driving us away towards to computer to watch cute kittens and amazing soccer goals on YouTube.

Check out some of these sites and see why sports magazines are in trouble (never have seen video in a magazine).

espn.go.com, www.sportsline.com, msn.foxsports.com, sportsillustrated.cnn.com, http://sports.espn.go.com/oly/summer08/cameraman

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