After chatting to a few contacts in Asia and the US it seems that internet users are becoming brand loyal. As the competition has heated up travel sites are now using offline marketing to push their brands. The end result is that internet users are now walking to the computer with a magazine ad or […]
Google has been trying to convince FMCG marketers once that online media is just as - and possibly more - effective than traditional television advertising. Google just released the findings of a study comparing online video with traditional TV commercials. Although the articles that are poping up online state there is no real difference between […]
Brian Morrissey has written an article “Aim High: Ad Targeting Moves to the Next Level” on what can be achieved with the use of targeted campaigns. With online ad costs a fraction of print how can agencies and their client make the best of the online platform.
I have been an advocate for targeted online media […]
Isn’t it strange that the word integration is being used without understanding it’s true meaning. I must admit that my view has evolved over the past year. Integration is not just about adding on a digital department or hiring a shit hot flash coder.
The fact is creatives (Copywriters, CDs and ADs) should be able to […]
An interesting story came in today written by Bill Tanner general manager of Hitwise. He points out like me that we have a close relationship with what we watch on TV to our general web browsing activities. Thanks to Bills’ article for the stats. As Bill points to a study conducted by the Solutions Research […]
Adobe are making a run at developing their own set of Web 2.0 applications. From this presentation video it may go up against the likes of Silverlight. Anything that makes my life easier as a developer the better.
http://www.news.com/1606-2-6211451.html
Advertising Agency: BBDO Guerrero Ortega, The Philippines
Off the back of a conversation yesterday this article arrived in my inbox today. I have noticed that some online marketer believe that is they saturate online real estate that they will get a greater response. Imagine do that with a TV media strategy? The backlash which would lead to consumer dislike of a brand.
Again, […]
Last week someone bought the subject of banner blindness. I said there was no such thing but rather poorly designed ads and sites. Through many research projects and reports there seems to be a finger pointed at the presenting site or user rather than an ad.
The placement of ad could be partly to blame but […]
I’ve seen a number of EyeWonder’s creative efforts over the past few years. Some of the latest work is really inspirational. Creating these ads should not be difficult and the creative freedom it offers makes it very easy to integrate as part of a bigger campaign.
Checkout EyeWonder’s portfolio.