Saatchi & Saatchi NZ came up with this clever idea for promoting the TV show “Ugly Betty”. Placed in shopping centres where visual polution is becoming a problem with cut through this stands out. I would like to bag some damn ugly metros and out-of-home posters at the moment. Click the image to see a […]
It looks like the online advertising experiment of the past 2 years seems to be over, for now. In a story by Nat Ives (adage.com) it reports that TNS Media Intelligence have reported a 1.7% increase in online spending. Mind you, an industry that is now worth US$152.3b won’t be complaining.
One of the things I’m […]
In 1995 I was scorned for saying that the internet and Advertising will have a major impact on both industries. The Ad industry has continued on for many years in complete blindness, until recently.