Something I tend to bang-on about is making sure digital marketing such as eDM integrate with traditional media. Doug Marshall, senior manager of service solutions and operations, Responsy has written an article that covers off some very relevant points.
Even though internet display advertising has slowed in the first quarter of 2008, sales rose 8.5 percent to an estimated $2.9 billion in the first three months of 2008, according to research firm TNS Media Intelligence. Despite the slowing growth, Web ad sales are holding their own against the overall ad market expenditures and other […]
Google has been trying to convince FMCG marketers once that online media is just as - and possibly more - effective than traditional television advertising. Google just released the findings of a study comparing online video with traditional TV commercials. Although the articles that are poping up online state there is no real difference between […]
A friend years ago had similar idea before the days of YouTube. To make it work the shows can not be to heavily branded. Otherwise it stinks of one big long ad (yeah I know it is). But if the show is entertaining and product is clearly placed you can develop a winning formula.
Jun Group Productions producing CoverGirl online […]
Brian Morrissey has written an article “Aim High: Ad Targeting Moves to the Next Level” on what can be achieved with the use of targeted campaigns. With online ad costs a fraction of print how can agencies and their client make the best of the online platform.
I have been an advocate for targeted online media […]