Brian Morrissey has written an article “Aim High: Ad Targeting Moves to the Next Level” on what can be achieved with the use of targeted campaigns. With online ad costs a fraction of print how can agencies and their client make the best of the online platform.
I have been an advocate for targeted online media […]
Isn’t it strange that the word integration is being used without understanding it’s true meaning. I must admit that my view has evolved over the past year. Integration is not just about adding on a digital department or hiring a shit hot flash coder.
The fact is creatives (Copywriters, CDs and ADs) should be able to […]
Google asked gmail fans to help us illustrate how an email message travels around the world. All it took was a video camera, the Gmail M-velope ( ), and some creativity.
You can check out all of the submissions we received on YouTube, and read more about it on the Official Gmail Blog.
Almost 5 million […]
Advertising Agency: BBDO Guerrero Ortega, The Philippines