Something I tend to bang-on about is making sure digital marketing such as eDM integrate with traditional media. Doug Marshall, senior manager of service solutions and operations, Responsy has written an article that covers off some very relevant points.
Even though internet display advertising has slowed in the first quarter of 2008, sales rose 8.5 percent to an estimated $2.9 billion in the first three months of 2008, according to research firm TNS Media Intelligence. Despite the slowing growth, Web ad sales are holding their own against the overall ad market expenditures and other […]
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After chatting to a few contacts in Asia and the US it seems that internet users are becoming brand loyal. As the competition has heated up travel sites are now using offline marketing to push their brands. The end result is that internet users are now walking to the computer with a magazine ad or […]
Brian Morrissey has written an article “Aim High: Ad Targeting Moves to the Next Level” on what can be achieved with the use of targeted campaigns. With online ad costs a fraction of print how can agencies and their client make the best of the online platform.
I have been an advocate for targeted online media […]
Isn’t it strange that the word integration is being used without understanding it’s true meaning. I must admit that my view has evolved over the past year. Integration is not just about adding on a digital department or hiring a shit hot flash coder.
The fact is creatives (Copywriters, CDs and ADs) should be able to […]
In Australia we have been watch larger media agencies start to eat up smaller hot shops - almost like pacman! And Pacman is starting to look a bit on the heavy side.
The same thing seems to have happened globally now forming some very hot digital shops. Most of these shop still work purely in the […]