Digital Point of View

10 weeks after launching the iPhone Apple slashed the cost by a third. Now US$399 you would expect most of the first buyers to be upset. But these customers are proudly wearing proudly the badge of “first to own”. Apple has now rewarded those early adopters by giving them $100 Apple store credit. I’ve sure […]

Telstra, National Australia Bank and Visa have joined forces to test out “near field communications” (yet to be branded) a technology which allows users to pay for goods by placing their mobile phone on a reader.
The trial will take place in Melbourne at the start of 2008, with around 250 users who are customers of […]