I was first introduced to Neal Stephenson’s “Snow Crash” many years ago and fell instantly in love with Cyberpunk. For those not familiar Postcyberpunk is a subgenre of science fiction. Originally coined by Bruce Bethke, CyberPunk is derived from cybernetics and punk and was as the title of his short story “Cyberpunk,” from 1983. […]
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blog’n’stuff
I use this blog to keep a record of tidbits I find online. I’ll be the first to admit I’ll never be writer or a journalist. And thank goodness for that, I wouldn’t now have theses local and international design awards and be sought out by companies for advice on Digital Media.
I now regularly exchange ideas, […]
Why you need to be added to your subscriber’s address book.
From VerticalResponse
In a recent bulletin from VR they have showcased how United asked their subscribers to add the email address to their contacts. When the subscriber recieved an email they were asked to add United’s From Address to their address books. This works becuase subscriber will get your email in their inboxes and avoiding the […]
Targeting Mum Online
Many mum’s especially those stuck at home are turning to the Internet. Surfer Mum’s will use the Internet to research shopping, recipes, parenting help and advice and even to help homework. Here are a few articles :
P&G Relies on Power of Mommy Bloggers
Giant Calls Them the ‘New Influencers’; Will Recruit Up to 15 to Headquarters
BATAVIA, […]
Ad sales slow
Even though internet display advertising has slowed in the first quarter of 2008, sales rose 8.5 percent to an estimated $2.9 billion in the first three months of 2008, according to research firm TNS Media Intelligence. Despite the slowing growth, Web ad sales are holding their own against the overall ad market expenditures and other […]
Toyota Magic
North Kingdom have developed on of the most orginal automotive sites I’ve come acros.
You have check out http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html
And if you like that you MUST see: http://www.northkingdom.com/
Travel Follow Up
After chatting to a few contacts in Asia and the US it seems that internet users are becoming brand loyal. As the competition has heated up travel sites are now using offline marketing to push their brands. The end result is that internet users are now walking to the computer with a magazine ad or […]
Digital OOH
There has been a huge increase in the number of digital OOH in the past 6 months. Demand and a decrease in the cost of the equipment is now allow for rapid growth. It will be interesting to see how creatives make the most of this new medium.
I’ve spoken to a number of mobile marketers from […]
Declining interest in travel online or smarter searches?
While researching for a client today I’ve notice a decline in the number of Travel search terms. I’m maybe too literal with the search terms but a gradual decline has occurred over the past 4 years. But does that mean that we are now smarter on how we search looking for my exact requirements?
The other […]
Is the computer taking over the TV?
Internet users who watch full-length episodes of popular TV shows streamed on the Web is on the rise, with Nielsen Media Research reporting that, over a three-month span, 25% of Web users streamed a TV episode. “It has become a mainstream behavior in an extraordinarily quick time,” said Alan Wurtzel, the head of research for […]