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eDM subject lines.

Posted January 23rd @ 4:30 pm by Brett

Snippets on the topic of Subject lines. A MS Word out look deleted my list of reference links and sources.
SPAM and Subject Lines
Do you use the word FREE in your subject lines? Well, although the word FREE attracts the attention of many readers, it also attracts the attention of most spam filters!
Here are other pitfalls […]

Texting ads to shopping carts

Posted November 26th @ 11:41 am by Brett

A new form of in-store marketing lets advertisers place their messages right between shoppers’ hands, on shopping cart handles that have been modified by Modstream.
Messages are wirelessly streamed to a small screen in a hard plastic case that replaces the standard shopping cart handle. Advertisers and retailers log on to modstream.com to enter their messages, […]

Online Video Stealing TV Viewers (and Marketers he,he,he)

Posted November 19th @ 9:21 am by Brett

By STUART ELLIOTT | November 16, 2007
WHY are fewer viewers watching the new fall television series? Perhaps because they are too busy watching video online.
As broadband service becomes more available at home, the growing prevalence of video programming on the Internet is catching the attention of consumers — not to mention marketers and media companies.
“Video […]

Top Digital Studios

Posted October 23rd @ 10:08 am by Brett

In Australia we have been watch larger media agencies start to eat up smaller hot shops - almost like pacman! And Pacman is starting to look a bit on the heavy side.
The same thing seems to have happened globally now forming some very hot digital shops. Most of these shop still work purely in the […]

The Television-Internet connection is happening!

Posted October 15th @ 10:49 am by Brett

An interesting story came in today written by Bill Tanner general manager of Hitwise. He points out like me that we have a close relationship with what we watch on TV to our general web browsing activities. Thanks to Bills’ article for the stats.  As Bill points to a study conducted by the Solutions Research […]

Adobe Online

Posted October 12th @ 5:29 pm by Brett

Adobe are making a run at developing their own set of Web 2.0 applications. From this presentation video it may go up against the likes of Silverlight. Anything that makes my life easier as a developer the better.
http://www.news.com/1606-2-6211451.html

Google Mail Video - Viral Video

Posted October 12th @ 5:11 pm by Brett

Google asked gmail fans to help us illustrate how an email message travels around the world. All it took was a video camera, the Gmail M-velope ( ), and some creativity.
You can check out all of the submissions we received on YouTube, and read more about it on the Official Gmail Blog.
Almost 5 million […]

Focus on Asia

Posted October 11th @ 5:49 pm by Brett

I started to look at the over all asian digital market this week. It is interesting how diverse technology take up, versions, culture and ecomony changes from country to country. Something that suprised me is how strong Yahoo is throughout the region. In so many examples it ranked the most popular sites in many countries. […]

Banner Burnout

Posted October 2nd @ 9:22 am by Brett

Off the back of a conversation yesterday this article arrived in my inbox today. I have noticed that some online marketer believe that is they saturate online real estate that they will get a greater response. Imagine do that with a TV media strategy? The backlash which would lead to consumer dislike of a brand.
Again, […]

back to the real world

Posted September 30th @ 4:33 pm by Brett

After the birth of my son a couple of weeks ago life returns to normal this week. Stay posted.

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