10 weeks after launching the iPhone Apple slashed the cost by a third. Now US$399 you would expect most of the first buyers to be upset. But these customers are proudly wearing proudly the badge of “first to own”. Apple has now rewarded those early adopters by giving them $100 Apple store credit. I’ve sure […]
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Pay for your coffee with a swipe of your phone.
Telstra, National Australia Bank and Visa have joined forces to test out “near field communications” (yet to be branded) a technology which allows users to pay for goods by placing their mobile phone on a reader.
The trial will take place in Melbourne at the start of 2008, with around 250 users who are customers of […]
Proximity Marketing - Catching you on the move
I have been researching convergence marketing concepts especially Proximity Marketing. By using bluecasting an organisation can catch passing bluetooth enable phones to send a text, image or even a multimedia message. So imagine driving past McDonald and your phone will give you an offer to get Free BigMac if you show this message. In the […]
Nokia 7900 Prism - now that is different.
Nokia’s product designers have come up with a completely new design.
The Nokia 7900 features quad-band GSM, dual-band (850/2100 MHz) UMTS 3G device, which allows it to use high speed networks both in Europe/Asia and in America. (will Australia be included?)
It has 1GB of integrated memory, 2” OLED display with 16 million colors and Stereo Bluetooth. […]