Something for the Olympic banter - Sport is becoming more and more popular online. Not only are we wanting to buy the latest Yoga mat, we want to watch sport online. So why is this trend appearing? Is our hunger to cram as much information in to our heads as possible keeping us up late. […]
Google has been trying to convince FMCG marketers once that online media is just as - and possibly more - effective than traditional television advertising. Google just released the findings of a study comparing online video with traditional TV commercials. Although the articles that are poping up online state there is no real difference between […]
A friend years ago had similar idea before the days of YouTube. To make it work the shows can not be to heavily branded. Otherwise it stinks of one big long ad (yeah I know it is). But if the show is entertaining and product is clearly placed you can develop a winning formula.
Jun Group Productions producing CoverGirl online […]
By STUART ELLIOTT | November 16, 2007
WHY are fewer viewers watching the new fall television series? Perhaps because they are too busy watching video online.
As broadband service becomes more available at home, the growing prevalence of video programming on the Internet is catching the attention of consumers — not to mention marketers and media companies.
“Video […]
An interesting story came in today written by Bill Tanner general manager of Hitwise. He points out like me that we have a close relationship with what we watch on TV to our general web browsing activities. Thanks to Bills’ article for the stats. As Bill points to a study conducted by the Solutions Research […]