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	<title>Digital Point of View</title>
	<link>http://www.brettallen.com.au</link>
	<description>by Brett Allen</description>
	<pubDate>Wed, 13 Aug 2008 13:09:42 +0000</pubDate>
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		<title>Bring back Cyberpunk like the good &#8216;ol days</title>
		<link>http://www.brettallen.com.au/2008/08/13/bring-back-cyberpunk-like-the-good-ol-days/</link>
		<comments>http://www.brettallen.com.au/2008/08/13/bring-back-cyberpunk-like-the-good-ol-days/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 12:58:48 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
		
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.brettallen.com.au/2008/08/13/bring-back-cyberpunk-like-the-good-ol-days/</guid>
		<description><![CDATA[ I was first introduced to Neal Stephenson&#8217;s &#8220;Snow Crash&#8221; many years ago and fell instantly in love with Cyberpunk. For those not familiar Postcyberpunk is a subgenre of science fiction. Originally coined by Bruce Bethke, CyberPunk is derived from cybernetics and punk and was  as the title of his short story &#8220;Cyberpunk,&#8221; from 1983. [...]]]></description>
		<wfw:commentRss>http://www.brettallen.com.au/2008/08/13/bring-back-cyberpunk-like-the-good-ol-days/feed/</wfw:commentRss>
		</item>
		<item>
		<title>From Couch to Desk Potato</title>
		<link>http://www.brettallen.com.au/2008/08/13/from-couch-to-desk-potato/</link>
		<comments>http://www.brettallen.com.au/2008/08/13/from-couch-to-desk-potato/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 12:40:17 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
		
		<category><![CDATA[TV]]></category>

		<category><![CDATA[social networks]]></category>

		<category><![CDATA[IPTV]]></category>

		<guid isPermaLink="false">http://www.brettallen.com.au/2008/08/13/from-couch-to-desk-potato/</guid>
		<description><![CDATA[Something for the Olympic banter - Sport is becoming more and more popular online. Not only are we wanting to buy the latest Yoga mat, we want to watch sport online. So why is this trend appearing? Is our hunger to cram as much information in to our heads as possible keeping us up late. [...]]]></description>
		<wfw:commentRss>http://www.brettallen.com.au/2008/08/13/from-couch-to-desk-potato/feed/</wfw:commentRss>
		</item>
		<item>
		<title>blog&#8217;n&#8217;stuff</title>
		<link>http://www.brettallen.com.au/2008/08/13/blognstuff/</link>
		<comments>http://www.brettallen.com.au/2008/08/13/blognstuff/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 12:06:22 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
		
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.brettallen.com.au/2008/08/13/blognstuff/</guid>
		<description><![CDATA[I use this blog to keep a record of tidbits I find online. I&#8217;ll be the first to admit I&#8217;ll never be writer or a journalist. And thank goodness for that, I wouldn&#8217;t now have theses local and international design awards and be sought out by companies for advice on Digital Media.
I now regularly exchange ideas, [...]]]></description>
		<wfw:commentRss>http://www.brettallen.com.au/2008/08/13/blognstuff/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why you need to be added to your subscriber&#8217;s address book.</title>
		<link>http://www.brettallen.com.au/2008/07/31/how-why-you-need-to-be-added-to-your-recipients-address-book/</link>
		<comments>http://www.brettallen.com.au/2008/07/31/how-why-you-need-to-be-added-to-your-recipients-address-book/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 02:20:03 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
		
		<category><![CDATA[Email]]></category>

		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.brettallen.com.au/2008/07/31/how-why-you-need-to-be-added-to-your-recipients-address-book/</guid>
		<description><![CDATA[From VerticalResponse
In a recent bulletin from VR they have showcased how United asked their subscribers to add the email address to their contacts. When the subscriber recieved an email they were asked to add United&#8217;s From Address to their address books. This works becuase subscriber will get your email in their inboxes and avoiding the [...]]]></description>
		<wfw:commentRss>http://www.brettallen.com.au/2008/07/31/how-why-you-need-to-be-added-to-your-recipients-address-book/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Targeting Mum Online</title>
		<link>http://www.brettallen.com.au/2008/07/16/targeting-mum-online/</link>
		<comments>http://www.brettallen.com.au/2008/07/16/targeting-mum-online/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 06:59:20 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
		
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.brettallen.com.au/2008/07/16/targeting-mum-online/</guid>
		<description><![CDATA[Many mum&#8217;s especially those stuck at home are turning to the Internet. Surfer Mum&#8217;s will use the Internet to research shopping, recipes, parenting help and advice and even to help homework. Here are a few articles :

P&#38;G Relies on Power of Mommy Bloggers
Giant Calls Them the &#8216;New Influencers&#8217;; Will Recruit Up to 15 to Headquarters
BATAVIA, [...]]]></description>
		<wfw:commentRss>http://www.brettallen.com.au/2008/07/16/targeting-mum-online/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Integrating e-mail with traditional marketing methods</title>
		<link>http://www.brettallen.com.au/2008/07/15/integrating-e-mail-with-traditional-marketing-methods/</link>
		<comments>http://www.brettallen.com.au/2008/07/15/integrating-e-mail-with-traditional-marketing-methods/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 01:03:43 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Digital Media]]></category>

		<guid isPermaLink="false">http://www.brettallen.com.au/2008/07/15/integrating-e-mail-with-traditional-marketing-methods/</guid>
		<description><![CDATA[Something I tend to bang-on about is making sure digital marketing such as eDM integrate with traditional media. Doug Marshall, senior manager of service solutions and operations, Responsy has written an article that covers off some very relevant points.
&#160;

]]></description>
		<wfw:commentRss>http://www.brettallen.com.au/2008/07/15/integrating-e-mail-with-traditional-marketing-methods/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Ad sales slow</title>
		<link>http://www.brettallen.com.au/2008/07/14/ad-sales-slow/</link>
		<comments>http://www.brettallen.com.au/2008/07/14/ad-sales-slow/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 23:40:10 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Digital Media]]></category>

		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.brettallen.com.au/2008/07/14/ad-sales-slow/</guid>
		<description><![CDATA[Even though internet display advertising has slowed in the first quarter of 2008, sales rose 8.5 percent to an estimated $2.9 billion in the first three months of 2008, according to research firm TNS Media Intelligence. Despite the slowing growth, Web ad sales are holding their own against the overall ad market expenditures and other [...]]]></description>
		<wfw:commentRss>http://www.brettallen.com.au/2008/07/14/ad-sales-slow/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Toyota Magic</title>
		<link>http://www.brettallen.com.au/2008/04/19/toyota-magic/</link>
		<comments>http://www.brettallen.com.au/2008/04/19/toyota-magic/#comments</comments>
		<pubDate>Sat, 19 Apr 2008 01:47:18 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<category><![CDATA[Digital Media]]></category>

		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.brettallen.com.au/2008/04/19/toyota-magic/</guid>
		<description><![CDATA[ North Kingdom have developed on of the most orginal automotive sites I&#8217;ve come acros.
You have check out http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html
And if you like that you MUST see: http://www.northkingdom.com/
]]></description>
		<wfw:commentRss>http://www.brettallen.com.au/2008/04/19/toyota-magic/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Travel Follow Up</title>
		<link>http://www.brettallen.com.au/2008/04/13/travel-follow-up/</link>
		<comments>http://www.brettallen.com.au/2008/04/13/travel-follow-up/#comments</comments>
		<pubDate>Sat, 12 Apr 2008 23:54:42 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
		
		<category><![CDATA[SEM/SEO]]></category>

		<category><![CDATA[Digital Media]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Adland]]></category>

		<guid isPermaLink="false">http://www.brettallen.com.au/2008/04/13/travel-follow-up/</guid>
		<description><![CDATA[After chatting to a few contacts in Asia and the US it seems that internet users are becoming brand loyal. As the competition has heated up travel sites are now using offline marketing to push their brands. The end result is that internet users are now walking to the computer with a magazine ad or [...]]]></description>
		<wfw:commentRss>http://www.brettallen.com.au/2008/04/13/travel-follow-up/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Digital OOH</title>
		<link>http://www.brettallen.com.au/2008/04/09/digital-ooh/</link>
		<comments>http://www.brettallen.com.au/2008/04/09/digital-ooh/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 07:00:24 +0000</pubDate>
		<dc:creator>Brett</dc:creator>
		
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://www.brettallen.com.au/2008/04/09/digital-ooh/</guid>
		<description><![CDATA[There has been a huge increase in the number of digital OOH in the past 6 months. Demand and a decrease in the cost of the equipment is now allow for rapid growth. It will be interesting to see how creatives make the most of this new medium.
I&#8217;ve spoken to a number of mobile marketers from [...]]]></description>
		<wfw:commentRss>http://www.brettallen.com.au/2008/04/09/digital-ooh/feed/</wfw:commentRss>
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